You searched for: "*"

The results has been filter on Authors containing Jacqueline Twigg.
ANA has found 2 results for you, in 771 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

What is interviewer bias?

There has been some misplaced mistrust of surveys of attitudes on the grounds that responses to attitude questions show more bias than responses on matters of fact (such as product usage and demographics). It has been suggested that one such source...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
×

Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research papers

Problems in communicating the results of market segmentation studies

Segmented marketing is likely to replace traditional mass marketing techniques in many product fields in the future. This development will involve market researchers more frequently in what are usually described as market segmentation studies. Yet...

Catalogue: ESOMAR Congress 1968
Authors: Jacqueline Twigg, Alan Wolfe
Company: Ogilvy
June 15, 1968
×

Citation

Twigg and Wolfe (1968a, June 15). Problems in communicating the results of market segmentation studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-in-communicating-the-results-of-market-segmentation-studies